Who, What & Why?

Introducing the Mayors Challenge partners & purpose

Durham is a Bloomberg Philanthropies Champion City!

When the City of Durham was named one of 35 Champion Cities selected for the 2018 U.S. Mayors Challenge, a nationwide competition that encourages cities to uncover inventive ideas that confront the toughest problems they face, the City’s Mayors Challenge Team began a pilot testing phase to assess low-cost methods that applied behavioral insights to nudge people away from single-occupancy commutes to downtown Durham.  Watch the video below to learn about our summer pilot project.

Our history, partners & mission

Since March 2018, the Mayors Challenge team has been working behind the scenes with Mayor Schewel, the City of Durham, Bloomberg Philanthropies, Duke Center for Advanced Hindsight, Downtown Durham Inc., and others to pilot a program around alternative modes of transportation. With a focus on downtown Durham and an initiative to reduce the use of single occupancy vehicles in the City, the theme of the launch is to make alternative modes to downtown Durham attainable for all. In short, the Mayors Challenge wants foot, bike, bus, rideshare, or park and ride modes accessible to all employees working or living in downtown Durham. That said, personalization of mode, routes, and detail to lifestyle is an integral part of the Mayors Challenge program. The program explores the importance of communicating to employees the personal benefits of alternative modes while promoting that driving less to downtown is possible and sustainable. The Mayors Challenge team is committed to providing resources and tools that will allow employees to integrate new modes of transportation into their daily lives.